
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
NORMA vydána dne 1.9.2026
Označení normy: ISO 20252:2026-ed.4.0
Datum vydání normy: 1.9.2026
Počet stran: 77
Přibližná hmotnost: 231 g (0.51 liber)
Země: Mezinárodní technická norma
Kategorie: Technické normy ISO
Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics. This document does not apply to non-research activities, such as direct marketing.