Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
NORMA vydána dne 11.2.2019
Označení normy: ISO 20252:2019-ed.3.0
Datum vydání normy: 11.2.2019
Počet stran: 66
Přibližná hmotnost: 198 g (0.44 liber)
Země: Mezinárodní technická norma
Kategorie: Technické normy ISO
Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.